The PhotoPhore is a proud partner of AHAF SEOUL 2016 (Asia Hotel Art Fair). In order to promote the exchange and invigoration of the Asian arts market, AHAF SEOUL 2016 will open at the JW Marriott Seoul for its 15th edition from August 25th to the 28th. Since the launching of its first edition at the Hotel New Otani Tokyo in 2008, AHAF has been taking place twice annually in both Hong Kong and Seoul to secure its place as Asia’s first and biggest hotel art fair.
AHAF SEOUL, which heretofore took place in five-star hotels located in the Gangbuk (North of the Han River) area, such as the Shilla, The Westin Chosun, Lotte, and the Grand Hyatt, has relocated to a five-star hotel in Gangnam (South of Han River) in order to take a step closer to the Gangnam residents and showcase enthusiastic marketing.
A month-long AHAF Special Exhibition at the lobby of the JW Marriott Seoul will take place in order to promote the event to hotel guests and near residents, especially targeting the audience in luxurious residencies such as Banpo Xi and Raemian to provide special benefits for the upcoming AHAF. Also, diverse programs including arts collection counseling services will be provided in order to draw out potential collectors.
To combat the diminishment of the arts market resultant from the persisting economic slump, AHAF SEOUL 2016 plans to spearhead the discovery of a new collector base and the organization of unprecedented exhibition formats. In order to construct a new market in the Gangnam area, AHAF SEOUL 2016 will open the event to the general public, and expand the duration of the event from the original 3 to 4 days.
The most important galleries of Korea, as well as those from the rest of Asia, will participate in AHAF SEOUL 2016 to provide a rare opportunity to figure out the trends of both domestic and international art markets. Approximately 2,000 artworks by 300 artists, from 60 Asian galleries will display at this year’s event.
This event is supported by the Ministry of Culture, Sports, and Tourism, Seoul Metropolitan Government, Seoul Foundation for Arts and Culture, and Arts Council Korea, and sponsored by fashion brand Castel Bajac, BMW, French luxury cosmetics brand Darphin, Samsung Securities Co. LTD., Perrier, Kloud, and Beringer.
AHAF SEOUL 2016
25.08.2016 – 28.08.2016
Images courtesy of AHAF SEOUL 2016
Discover: www.hotelartfair.kr
