Gucci’s Utopian Fantasy by Ignasi Monreal
“Utopian Fantasy” is the Spring Summer 2018 campaign commissioned by Gucci to the Spanish artist Ignasi Monreal.
The campaign imagines paintings that feature imagery from classic artworks with characters dressed in the collection’s colorful and printed designs by Alessandro Michele.
All of the illustrations were created digitally, mimicking great paintings from the Pre-Raphaelite era to the Renaissance to Surrealism and beyond.
The created pieces include mermaids on a rock in ice-skater inspired gowns; women fishing in the clouds for airplanes and a knight on horseback carrying the new Gucci’s Ophidia tote, while a castle stands on an island suspended in the air.
One of the digital painting sees a lily covered pond, inspired by the work Ophelia (1852) by John Everett Millais, with a tragic beauty dressed in Alessandro Michele’s gold sequinned dress.
Images courtesy of Ignasi Monreal and Gucci