AICP 2016 Reel by Method Design
Method Design was tapped by production company RSA to concept and create the 2016 sponsor reel for AICP, Association of Independent Commercial Producers, at the MoMA. The AICP awards celebrate global creativity within commercial production.
Method Design wanted to create an entertaining piece of design that encapsulates the innovative and prolific nature of this industry. Their aim was to showcase the AICP sponsors as various dancing avatars which playfully reference the visual effects used throughout production.
Motion capture, procedural animation and dynamic simulations combine to create a milieu of iconic pop dance moves that become an explosion of colorful fur, feathers, particles and more.
Method Design is an international, award-winning VFX, digital and design studios, based in New York, providing a full range of services for the film, TV and advertising industries.
Images courtesy of Method Design